전주대학교

Jeonju University, selected as Jeonbuk Region’s Plan Maker (PM) of ‘10 Themed Excursion Business in South Korea’ for Two years in a row

On the 16th, Jeonju university’s industry-academic cooperation foundation was selected as ‘10 themed excursion business in South Korea’ both last year and this year. Consequently, followed by 2017, the cultural tourism development project will be pushed ahead with a budget of 5.04 billion won.

‘10 themed excursion business in South Korea’ is a project organized by the Ministry of Culture, Sports, and Tourism to promote domestic tourism and develop South Korea as a global tourist attraction. In order to fully focus on developing tourism, a total of 10 tourist districts has formed by binding 3~4 local governments for each district, and also 10 million won from each district has invested for 5 years which is a total of 100 million won.

In 2017, Jeonju university’s industry-academic cooperation foundation proceeded the business with the theme of ‘Time travel 101’ in ‘Jeonju - Gunsan - Buan - Gochang’ as main regions. It created the themed excursion which includes tourist sites from various time periods such as dolmen from prehistoric period (Gochang), Goryeo celadon (Buan), portrait of king during Joseon and the hanok village (Jeonju), and the modern street (Gunsan). It has attracted many tourists to Jeonbuk region with unique themes and attractions that would not found in other regions.

For two years in a row, Jeonju university has selected to this business and serves to plan and oversee not only fields of tourism in ‘Jeonju - Gunsan - Buan - Gochang’ but also the overall development of the cultural tourism sectors including cultural planning and advertisement marketing.

Professor Ryu Inpyeong, Jeonbuk region’s PM in Jeonju university’s industry-academic cooperation foundation, said “There are a lot of historical relics and attractions in our district. I want to make them popular places to tourists by keeping them in good shape and putting attractive stories on them.” Then, he continued to say “We will make Jeonbuk region as a comprehensive tourist attraction by leading tourists to tour nearby areas rather than staying in one city and improving the environment and service of tourist areas.”

By developing ‘Time Travel 101” project in 2017, Jeonju university will mainly focus on the businesses for tourists’ convenience such as operation of tourist information centers and construction of free Wifi. ‘10 themed excursion business in South Korea’ for each district is available on the website of Korea Tourism Organization (http://korean.visitkorea.or.kr/).