The newest UI system of Jeonju University intensively expresses the new vision and differentiated education programs of JJ University on its 40th anniversary in 2004.
To express a brand-new and friendly image which the students and the local community partners, rather than an institu-tion centered on a foundation and its faculty, we’ve given ourselves a descriptive name, ’JJ University,’ and a new state-ment to go with it: “JJ University—a place where superstars are born.” Moreover, we’ve implemented new and modern design system to our school that distinguish ourselves from other peer institutions.
The core element of our UI system, the symbol is not only represents JJ University itself where each student can become the superstar of the future, but also expresses the future vision of our students in a unique form of a square and a star. Also, the design represents our philosophy of creativity and respect to individualism.
This branding perspective of the UI system may be assessed as a pioneering move amongst our peer institutions, as it is unusual for educational institutions to be regarded as something to be attractive and consumable.
Many applicable systems of JJ University have been developed in accordance such as forms, signatures, promotion items and environmental graphics other than symbols and multi-integrated system.